Since you and everyone you know is on Facebook many times each day, it makes sense that you would want to leverage the power of Facebook to make money online. However, this may not be as straight forward as you think. To be successful with this approach, the key is knowing how to sell affiliate products on Facebook. In this post, I will share the basics of affiliate marketing as well as my top tips and strategies for using Facebook to promote affiliate products.
How Do I Start An Affiliate Marketing Business?
Affiliate marketing has become a very popular way of making money online. The main reason for this being, you don’t have to sell your own products, which means you don’t have to deal with shipping, returns, storage, complaints, stock, etc. This is all done by someone else and your only focus is sending interested people to the product.
Just in case you are not clear on what affiliate marketing is, this basically is when someone buys a product you are promoting on behalf of another person or company and you receive a percent of the money made from that sale.
The product owner provides you with a special code (affiliate link) and you use this in all your marketing. The more people that click on your link and buy the product, the more commissions you make.
Affiliate Marketing Strategies On Facebook
Is Facebook the best place to promote Affiliate products?
Well, selling affiliate products on Facebook is one way of driving traffic to your affiliate products. However, you’re probably wondering:
Is it allowed?
What’s the best way to promote my affiliate link?
Where in Facebook is the best place for my affiliate link?
How often should I post my affiliate link?
The first question that needs to be answered is, why are people on Facebook? Or even, why do you go on Facebook?
The simple answer is, most people don’t tend to use Facebook when they want to buy something. I know I go on Facebook to catch up with what my friends and family are doing or posting about. I generally want to look at photos, watch entertaining videos shared by the people I know, and relevant share information.
If you want to promote your affiliate products on Facebook, it’s very useful to be mindful of why you go on Facebook and what information grabs your attention.
How many times have you gone on Facebook for one thing but become distracted by something else and why is this important? Well…, knowing what is grabbing your attention and understanding what posts or videos are getting the most likes and comments will help you with promoting your links in the best possible way.
Although Facebook does allow you to post affiliate links, you must be transparent and disclose you will receive a commission if a purchase is made.
Before posting your affiliate link in Facebook, it’s important you shorten it or make it more attractive because a long affiliate link can have a negative impact on your click through rate.
To shorten your link, you can use a FREE tool or plugin. I like to use Pretty Links as you can customize your link and create a readable link that also has your domain name in it.
Promoting Your Affiliate Links On Your Facebook Profile
The first place where you can post your link is in the Intro section on your profile. Like the example below, you can have the URL to your blog, website, landing page or even your affiliate link.
If you are using your profile to promote affiliate products then focusing on just selling will eventually annoy your friends. Instead only post your product if it’s really beneficial to your friends. For example, a special deal or discount that they would appreciate knowing about. In this case, you can even ask them to share your post so that more people benefit from it.
Remember to ask your friends to engage with your post otherwise it will receive limited exposure in their news feeds. Facebook tends to put posts with most engagement at the top of the news feed.
Since there is a lot of competition for attention on Facebook, you have to be creative for your posts to stand out. For example, short videos can be very effective, therefore if you can creatively convey your message on video this is a better option because you are likely to get better engagement.
The number 1 strategy to successfully posting your affiliate link on your profile is to grow an audience of people who are interested in the topic you regularly post about. This involves posting high quality content daily without any affiliate links. For example, telling or showing your story and how you achieved success and only when you have given value over a few days then promote your affiliate product.
Promoting Affiliate Links In Facebook Groups
Successful marketing is all about knowing who already wants or would benefit from your affiliate product and how they are spending their time online. Understanding this will help you decide where exactly, within Facebook, you can promote your affiliate links.
Within Facebook and on other platforms, people with similar problems tend to come together. For example, if someone wants to lose weight, it’s very likely they’re part of weight loss groups within Facebook. Therefore, if you have a weight loss affiliate product, the best place to find people with the problem your product solves is in these specific groups.
Key tip: Marketing to people who have the exact problem your product solves will always convert better than marketing to everyone.
If you have previously joined Facebook groups, you already know you cannot just post links within most groups because you will get kicked out. On the other hand, the groups that do not have any rules about links are not really worth joining as most of the members are also there just to post links and the engagement is very low.
Here is the best approach when promoting your affiliate links in Facebook Groups:
Step 1 – Join
Join groups who have at least 5000 members and strictly do not allow affiliate links or only have a “promo day” when people can post their affiliate links.
Step 2 – Engage and add value
Positively engage within the group and add value by commenting on people’s posts, answering questions, giving useful tips and just generally helping people.
Step 3 – Post and ask for engagement
Post something related to the pain point and ask for engagement related to the solution. Without asking for engagement your post will most likely disappear among all the other posts and people won’t see it.
Here is an example:
In the post above the pain point was coming up with headlines for landing pages or emails that people want to click on. By asking who would like the solution, 139 people reached out and requested this information.
To recap, the strategy is to create a post that either offers something for free or a solution to the problem and people are asked to comment if they are interested.
Step 4 – Follow Up
You can follow up with a direct message in Facebook messenger to every person who responded to your post as they are expecting it. At this stage, you can either send people directly to your affiliate product or to a landing page or blog post, this will depend on the offer you made on your post.
If you offered them a freebie, then deliver on this and then sell the benefits of your affiliate product and link to the affiliate product sales page. For example, if you offered them a free fat loss cheat sheet, then send this to them along with information promoting your fat loss affiliate product.
When you use this method, the open and click through rates will be much higher as these people have requested this information, you are giving free value and if your affiliate product is related to the free information, you will have a much higher conversion rate – meaning more sales and more money in your pocket.
The Benefits of Using Facebook Messenger
- You are keeping people within Facebook and Facebook loves this.
- You can use Facebook Chat Bots and automated your messages. Also you can use Many Chat, which is FREE, and set it up so that bots can respond to everyone who commented on your post.
- The open rates and click through rates are much higher, which means your potential customers are more engaged with your messages and marketing and this will lead to higher conversion rates.
Selling Affiliate Products In Your Own Facebook Group
Another effective strategy when using Facebook to sell your affiliate products, is to have your own niche specific Facebook group. The purpose of your own group is to give value so it’s not a good idea to post your affiliate links within the group, as that would put members off. However, you can have a shortened affiliate link or your blog URL in the header for the group.
Also, when people request to join your group you can offer them something for free in exchange for their email address. This way you can email them about your affiliate product and include your affiliate link and at the same time grow your email list.
Another place you can have your affiliate link is in the pinned post and in the description of the group. If in your header you ask people to read your pinned post when they join, then this is another opportunity to offer value as well as get people to see and click on your affiliate link.
Last but not least, you can have a weekly promotion day within your group, when you and others in the group can post affiliate links. If you have been giving value and building positive relationships then group members are likely to trust your recommendations and check out what you’re promoting.
Promoting Affiliate Links In Facebook Pages
If you have a website or blog it’s a good idea to set up a Facebook page so you can update your followers and promote your website domain or affiliate link on the page header, as well as on the About section in the side bar. You can also create videos talking about the benefits of your product and include your affiliate link at the bottom.
The good thing about having a Facebook page is that google will index it and some of your content will show up in the search engines. You can also get google analytics or Facebook analytics for your page.
The problem with a Facebook page is, Facebook won’t show your posts to a lot of people unless you pay. However, you can boost your page if it is doing well. Also, in order to run ad campaigns on Facebook you will need to have a Facebook page. With Facebook ads you can target your perfect customer which will lead to more sales.
Just to point out, you are not allowed to use your Amazon affiliate links in your Facebook ads but you can use them in posts. When running Facebook ads, it’s best to send people to your website or blog and promote your affiliate link there.
Hopefully, you now have a clear strategy on how to sell affiliate products on Facebook. The key thing to keep in mind is, give value first before trying to sell anything. Also focus on finding people that are already looking for your product.
If you stay consistent, establish positive relationships by helping people, you won’t need to do much selling, which is a better approach as people don’t like to be sold to but prefer to be given genuine solutions to their problems.
To learn how to take your affiliate marketing to the next level and earn 6/7 figures a year then check out this FREE training.
Comment below if you found this post helpful and please let me know if you have any questions.